Huaihai Middle Street (淮海中路) is a bustling shopping paradise in the heart of Shanghai, beloved by fashion enthusiasts and young people alike. Known for its stylish vibe and unique mix of international and local brands, this vibrant pedestrian street offers not only excellent shopping opportunities but also plenty of Instagram-worthy spots. Whether you’re looking for the latest fashion trends, quirky souvenirs, or simply want to enjoy the vibrant atmosphere, this walking guide will take you through the must-visit locations along Huaihai Middle Street, covering everything from popular stores to delicious food spots. The route is roughly 800 meters long, and whether you’re a seasoned shopper or a casual explorer, you’re in for a treat.
1. HAUS NOWHERE
Starting from the Huaihai Middle Road Metro Station (Exit 1), head out and walk for about 3 minutes. Your first stop is HAUS NOWHERE, a four-story fashion and lifestyle destination. The first floor features hand creams and lip balms similar to the ones worn by famous K-pop star Jennie. The second floor showcases the highly popular GM Giants exhibition, a visually stunning space that’s perfect for photos. On the third floor, you’ll find a curated selection of clothing from various brands, including Open YY. The fourth floor offers a spacious outdoor balcony, where you can enjoy a beautiful night view of the city.
2. Niko and…
Continue walking straight for another 2 minutes and you’ll arrive at Niko and…, a large Japanese lifestyle store with three floors. This store is full of everything from clothing and accessories to home décor and kitchenware. At the entrance, you’ll find a cute toast-shaped night light that draws people in. It’s the perfect place to pick up unique, stylish items for your home or to find quirky gifts for loved ones.
3. MUJI
A short walk ahead (about 1 minute) takes you to the flagship MUJI store, which spans three floors and offers a wide variety of products, including clothing, home goods, and personal care items. MUJI’s minimalist design and thoughtfully curated selections make it a favorite destination for many. If you’re a fan of the brand, you’ll want to take your time browsing through their offerings- though, like many, you might end up with more than you planned to buy!
4. Senbell Flash Store (森贝儿快闪店)
Walk a little further into the mall, and you’ll find a temporary Senbell pop-up store on the second floor. The pop-up shop offers a range of cute and playful items that are hard to resist. However, it’s important to note that you can only purchase items here if you’ve made a reservation on your phone three days in advance. Be sure to snap a few photos while you’re there—it’s perfect for adding to your social media feed!
5. Farmer Bob Flagship Store
Just a short walk ahead (about 3 minutes) brings you to the massive Farmer Bob flagship store, spread across two floors. The exterior alone is eye-catching, and once inside, you’ll be greeted with a wall of Bob’s iconic items, perfect for photo ops. The store carries many exclusive mid- to high-end collaborations and products, making it a great spot for those looking for something special.
6. TX Huaihai (TX淮海)
Next up, walk another 3 minutes to reach TX Huaihai, a trendy multi-brand store that brings together the best of streetwear and fashion. This place is known for its changing seasonal discounts, so keep an eye out for great deals, especially during the weekends when the place gets busy with stylish locals. Notable stores inside include:
- CANOTWAIT – 2nd floor
- Old Order – 1st floor
- Human Made – 1st floor
- Boneless – 4th floor
7. Mason Prince
Continue walking straight for about 3 minutes and you’ll find Mason Prince, a fashion-forward store that’s gaining popularity. Known for its trendy designs and high-quality fabrics, this store offers a curated collection of stylish clothes that you won’t find elsewhere. Their exclusive collections and limited releases make this a must-visit spot for fashion lovers.
8. Popeyes
For a quick and delicious break, stop by Popeyes (about 4 minutes ahead). This popular American fast-food chain is known for its juicy, tender fried chicken in a variety of flavors. Celebrities often stop by to grab a bite, and it’s become a favorite of locals and tourists alike for its irresistible, crispy chicken.
9. Miniso
Finally, take a 3-minute walk to Miniso, a large, pink-themed store that offers everything from cute plush toys to home goods. The store is known for its collaborations with Disney and other brands, offering fun, affordable products. At the entrance, you’ll find a giant strawberry bear that is perfect for a photo op. The second floor has a designated photo area, making it even easier to capture your shopping experience.